Cadillac announced that will offer personalized radio service inside its cars. Cadillac is the latest one of the Pandora’s twelve automotive partners.

Pandora will be incorporated into the Cadillac CUE system, which will be in the upcoming XTS and ATS luxury sedans and will be a key feature of all future Cadillac vehicles beginning in 2012.

Cadillac may be an unlikely exhibitor for a mobile conference, but it is using CTIA as an opportunity to unveil the Cadillac User Experience (CUE).

Cadillac’s Cue runs on infotainment screens that replace the instrument panel and many of the traditional buttons for the radio, heat or air-conditioner.

For example, most of today’s luxury cars have around 20 buttons controlling the radio and entertainment functions. CUE reduces that to just four buttons.

Application menu screens are stripped-down, minimalistic and navigable by swipe, as if you were browsing through the different panes of an iPad strapped to your car’s dashboard. For example, most of today’s luxury cars have around 20 buttons controlling the radio and entertainment functions. CUE reduces that to just four buttons.

“For the tech-savvy, it’s everything you want it to be – a full suite of infotainment, navigation and communication tools that keeps you fully connected. For the tech-averse, its power is remarkably simple, intuitive and accessible,” Don Butler, Vice President, Cadillac Marketing said.

CUE enables users to connect up to 10 devices, including Bluetooth-enabled phones, SD cards, USB sticks, and MP3 players.

According to Cadillac, CUE will feature several auto industry firsts.
 Proximity Sensing: As the user’s hand approaches the LCD screen, command icons appear. Icons can be customized and arranged by consumers to improve ease of use.
 Haptic Feedback: Buttons on the fully capacitive faceplate pulse when pressed to acknowledge the driver’s commands and helps keep the driver’s eyes on the road.
 Multi-Touch Hand Gestures: interactive motions (tap, flick, swipe and spread) popularized by smartphones and tablets allow tasks on the LCD screen, such as scrolling lists, zooming maps and searching favorites to be easily accomplished.
 12.3 in. LCD reconfigurable gauge cluster (on select models) offers four selectable displays – Simple, Enhanced, Balanced and Performance – that can mix traditional vehicle data such as a speedometer and fuel gauge with navigation, entertainment and 3D vehicle image.
 Natural Speech Recognition lets consumers speak logically with fewer specific commands to recall stored media or input navigation destinations. CUE’s text-to-speech feature will also allow consumers to receive text messages by system voice and to send recorded text messages in return.
 Linux operating system, “open” software platform and ARM 11 3-core processor, each operating at 400 million of instructions (mips) per second. This hardware setup offers 3.5 times more processing power than current infotainment systems, and allow developers to write applications to CUE that be downloaded by consumers.

The system will be offered for the first time next year inside XTS and ATS sedans, along with the SRX model.


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