Cadillac makes subtle changes to the 2017 model year ATS image

The 2017 Cadillac ATS will be priced from $35,590 and as the company is looking to reinvigorate the slow selling model, some changes will be operated for the new model year.

Most importantly, the luxury carmaker has decided to retire from the ATS line the entry-level 2.5-liter normally-aspirated four-cylinder engine, with the 2.0-liter turbocharged four sporting 272 hp now left as the base option. The starting price for the 2.0-liter ATS will be of $35,590, a premium of $1,380 over the 2016 ATS – but that might be at least partially compensated by the increased standard equipment roster. The entry-level 2017 ATS now sports Cadillac’s CUE infotainment system with an 8-inch touchscreen display, a Bose surround-sound speaker system, as well as the backup camera. While the base model has gone up in pricing, the other trim levels instead will go down between $650 and $1,100, depending on the model.

The ATS is a hit and miss apparently for Cadillac because while it was revealed at a time when the BMW 3 Series and Mercedes C Class were off their game, it still failed to command a significant portion of the segment. And never quite matching up to the German competition in terms of performance or perception, the ATS is not really a great conquest buy, instead snatching customers from mainstream brands instead of the luxury rivals.