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Cadillac mulls CLA, A3 sedan rival

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Cadillac mulls CLA, A3 sedan rival

The General Motors luxury brand has its work set in the near future – there’s a steady stream of launches announced and a new chief ready to report to the office – Infiniti’s former boss, Johan de Nysschen.

Besides the fact that the automaker is now ready to reveal in the near future a range-topping limousine, designed to take on the likes of Mercedes S Class and BMW 7 Series, it looks like the bottom of the line-up could also get a new model.

The new chief is tasked with the critical decision of whether to allow the development of a new small sedan, apparently slotted below the ATS and designed to compete in the emerging compact luxury sedan segment. That would directly pit it against the models coming from Mercedes-Benz and Audi – the CLA and A3 sedan – both enjoying high demand.

“Our future is rear-wheel drive and, of course, all-wheel drive where appropriate,” hinted Cadillac’s marketing chief Uwe Ellinghaus. “My personal crusade is to spare us a hell of a lot of dilution of our emerging brand image by moving to front-wheel drive for potential smaller cars. As you know, the entire competition is moving to front-wheel drive for their entry-level cars.”

Cadillac is playing catch-up to the German rivals, which aim to unleash a hug product offensive over the remaining part of the decade to cement their places in the second biggest auto market in the world, the United States.

by Aurel Niculescu (my Google+) - Tuesday, August 19th, 2014 - filed under Cadillac, Industry, News. Image credit: .
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