General Motors’ luxury brand Cadillac, fresh off unveiling its flagship sedan, the CT6, ahead of the 2015 New York International Auto Show, said it was now planning the launch of plug-in hybrid variants for certain models.
The premium division of the largest US automaker is aiming to recuperate the lost distance to the German brands, as well as Lexus – after last year being relegated to the fifth best-selling position in the segment in its home market. To close the gap with its German and Japanese rivals, the luxury unit is now seeking to build its technological prowess to match against the competitors. Cadillac is just starting to implement the fruits of a $12 billion investment strategy in new models that should expand both the company’s lineup and also bring in a larger chunk of the profitable global premium auto market. The worldwide stage and the US is dominated by Germany’s BMW, Audi and Mercedes-Benz, and at home in America Lexus is also in a great shape.
According to Cadillac President Johan de Nysschen, the plan includes rolling out certain plug-in versions for several models, with the cars able to drive electrically for a limited period – one said to be smaller than the one offered in pure-electric mode by the Chevrolet Volt plug-in hybrid. “We will roll out plug-in hybrids across our portfolio,” commented de Nysschen. “It’s part of confirming the progressive nature of the brand.” Having a technology story is increasingly important today, with a fine example being Tesla Motors – a luxury electric automaker that emerged on the field as a startup and has now expanded globally.