Cadillac sheds even more light on future plans after CT6 Oscar ad “Easter Egg” image

After the US luxury automaker surprised the world with a quick glimpse of its upcoming CT6 flagship sedan in the Oscars ads, more light is being officially shed on the future product strategy.

The luxury brand of General Motors has been suffering lately in its home market, with sales last year diving while the overall market showed a positive trend and with Cadillac falling into fifth position behind the rising German star Audi. Now the top brass is thoroughly reshaping the brand to better compete with the European rivals, fleshing out new products to fill in blank spots. Besides the approaching introduction of the new CT6 model, the automaker has also revealed it decided to cater for the powertrain portfolio. Cadillac President Johan de Nysschen hinted in a Q&A session posted by Jalopnik that in the CT6 a new twin-turbo V8 will make an appearance – being only one of the several turbo variants intended for the model line. “The lightweight body construction allows us to push the envelope when it comes to powertrain,” said de Nysschen in a response to a reader’s question. “This includes a very wide mix of engines, starting with a 2.0-liter turbo, up to, eventually, a high-performance advanced V8 turbo.”

The South African-born executive did say the bi-turbo V8 will be held on to later in the lifecycle of the big sedan – which means it wouldn’t come out when the model is introduced on the market. The powertrain is crucial for Cadillac if it wants to have a matching response to offerings such as the Mercedes-Benz S63 AMG – needles to say it would also need to match the German competitor’s figures (621 horsepower and 738 pound-feet of torque).