This week Cadillac started manufacturing the new XTS luxury sedan in Shanghai, China.
The fact that Cadillac has started producing the XTS sedan in China, is one of the most important achievements in the company’s growth in this country since 2006 when the automaker entered the world’s largest auto market. The automaker also builds the XTS sedan in Oshawa, Ontario too.
“We are reaching the next level of Cadillac growth in China,” said Bob Ferguson, vice president Global Cadillac. “This expansion in localized assembly for our brand in China coincides with the strong momentum of our new product portfolio and significant growth in the dealer network.”
Cadillac has increased its dealership network in China to more than 150 locations, and it plans to increase the number even more, reaching 250 outlets in the following two years. Last year Cadillac sold 30,000 vehicles in China and its target is to reach 100,000 units annually by 2015. The automaker relies on the XTS to increase sales in this country, due to its state-of-the-art technology such as the Magnetic Ride Control, advanced safety and control systems and the breakthrough CUE system for connectivity.
“We’re poised to move to the next level,” Ferguson said. “Growth in the Chinese market is essential to any top-level luxury auto brand, and it boosts our brand and our business everywhere including in the U.S.”
by Ana Cezara Savin
) - Tuesday, February 26th, 2013 - filed under Cadillac
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