GM’s luxury brand continues to give us the headlines this week. After announcing it would move its headquarters from the traditional Detroit location to the trendy Soho neighborhood in New York, here’s another “bomb.”
Under the company’s new leadership – Johan de Nysschen arrived in August from leading Nissan’s Infiniti – the brand will continue its brand revamp to better position itself as a global contender.
The luxury automaker decided that a new naming scheme is now in order, starting with the approaching arrival of the newly developed flagship sedan – which media rumors dubbed it the “LTS”. Now, the all-new model, which is not replacing an existing car, would be named the Cadillac CT6, and would go after rivals at Mercedes-Benz, BMW and Lexus.
The new name “indicates a coming shift to a simplified naming convention for future Cadillac models,” said GM. “We will only change a product’s name when the product itself is redesigned or an all-new model is created,” continues Uwe Ellinghaus, Cadillac’s chief marketing officer.
The letters CT are sourced from the brand’s most successful model – the CTS and will be followed by a number “indicating the relative size and position of the cars in the hierarchy of Cadillac models,” GM added.