Cadillac plans to double its product lineup in the following four years, part of GM’s strategy to make the automaker a global power.
According to two anonymous sources, Cadillac plans to double its product lineup by 2016, reaching 10 models of cars and crossovers, including a flagship sedan, a small car to rival the BMW 1-Series and a small crossover. Cadillac is expected to begin the product expansion later this year with its ELR plug-in hybrid, the upscale version of the Chevrolet Volt.
“We’re saying it over and over and over that we want Cadillac to be a truly global luxury brand,” Bob Ferguson, vice president of global Cadillac, said in an interview at the Detroit auto show. “We have the core of a very good product set now and we’re working hard at examining the options to make it even better. You can expect a more robust lineup.”
The opinions about GM’s success are divided into those who praise the automaker for adding some of Cadillac’s best models, including the new ATS named 2013 North American Car of the Year on Monday, and those who doubt GM will manage to make Cadillac a global power.
By mid-2014 GM plans to introduce in China its new ELR hybrid and ATS compact. The 2014 ELR will be manufactured at the Detroit plant where the Volt is built and will go on sales in the US in 2014. The ELR will be the sixth vehicle in Cadillac’s collection, besides the Escalade SUV and SRX crossover, and the XTS, CTS and ATS sedans.