The US premium brand, which recently snatched away from Infiniti its boss, Johan de Nysschen, aims to further boost its global sales with two additional crossover models, with the segment a hot-seller across the globe.
The crossover and SUV lineup now consists of the SRX bestseller and the Escalade flagship. The new additions could come to fill gaps below and above the SRX, with the latter becoming a three-row utility vehicle slotted immediately below the large Escalade.
“The two body styles that are really driving the luxury market in China are sedans and SUVs—and nothing else,” said Uwe Ellinghaus, Cadillac chief marketing officer. “That implies that our aspirations are not limited to SRX and Escalade on the SUV side. We are discussing further SUV derivatives for Cadillac.”
The new body stiles are aimed especially at Cadillac’s two critical markets. At home in the US the brand has lost the pace imposed by the German premium brands and aims to recuperate market share in the hottest US market segment – crossovers and SUVs. On the other hand, the brand has enjoyed a spectacular sales evolution in the world’s largest market – China – where demand for premium cars is exceeding by far that of mainstream models.
Via Car and Driver