Cadillac plans to increase retail sales by 35% this year and launch the next-generation CTS sedan in autumn.
GM executives announced yesterday, February 10th, at the National Automobile Dealers Association convention, that the redesigned CTS, which is Chrysler’s best-selling model, will be presented at the New York auto show in March. The automaker expects to see a boost in sales of its new and redesigned models, after the company lost shares in 2011 and 2012. Last year Chrysler’s sales dropped 2% to 149,782 vehicles, compared with the industry growth of 13%.
Our sales growth needs to be in double-digits percentage increases, month over month,” said Cadillac marketing chief Don Butler, declining to specify a target. “We’ve got the product, and now we need sales growth commensurate with that product.”
Cadillac plans to reach retail sales of 190,000 units this year, which would mean an increase of 35% from the 140,000 retail units sold in 2012. The automaker relies on its new models, including the XTS large sedan and the ATS compact, which hit showrooms in the summer of 2012.
Butler said that the company’s marketing budget will increase this year after the launch of the redesigned CTS and continued support for the ATS and XTS. He also added that the next-generation Escalade will be presented this year and will hit showrooms at the beginning of 2014.