Cadillac’s chief goes back to lobby position at Washington image

General Motors, plagued by the huge recall crisis triggered by the 2.6 million cars equipped with defective ignition switches, has decided to reactivate its former chief lobbyist, Bob Ferguson.

Ferguson was put in charge of Cadillac’s global strategy just two years ago, but he now sees himself forced to leave his position to become the senior vice president of global public policy. He spent before that more than a decade as one of the executives of telecom company AT&T and as a state policy leader. For now, his position is expected to become part of the responsibilities of GM President Dan Ammann, which oversees all global brand strategies for the automaker.

“We need Bob’s leadership and full focus on rebuilding relationships and instilling confidence in GM’s efforts to create a new industry standard for safety,” GM CEO Mary Barra said in a statement. “As GM’s voice in critical policy issues, Bob will communicate a clear sense of purpose and collaborative spirit.”

The move actually confirms widely reported speculations that the automaker would put him back into his former position in order to improve the company’s relations with the US political elite. The carmaker has become a politically sensitive issue after it was found out it withheld information and delayed the ignition switch recall for at least a decade.