Cadillac’s chief ready for product offensive image

The premium automaker’s new boss is ready to unleash an all out product offensive by 2020, with models ranging from an all-electric battery powered car to the make’s new flagship sedan.

Johan de Nysschen, the executive who joined GM back in August after steering Nissan’s Infiniti, is tasked with the revival of the luxury marquee and the brand’s development into a global entity.

Cadillac has recently struggled at home in the US, losing ground to the German rivals and to Lexus. The brand sees rising fortunes in China, the world’s largest auto market but the feeble results at home and quasi-inexistent presence in Europe and other parts of the world worries parent General Motors.

The new boss, de Nysschen, has a strategy for Cadillac to reach its goals and the key plan involves the all out expansion of the make’s lineup, from the current five to probably ten in the following six years.

The 112-year-old brand is scheduled to introduce a new CT6 sedan in late 2015 and the model could add to the roster a plug-in hybrid version, while de Nysschen also revealed he “just signed off on” an even bigger flagship model – to be called CT8 or CT9 – that would go head to head with long-wheelbase versions of the BMW 7 Series and Mercedes-Benz S-Class.

Also, a successor for the slow-selling ELR plug-in hybrid coupe based on the Chevrolet Volt is under development – but the decision has not been made if the model would keep the coupe body. Also, Cadillac is mulling the introduction of a pure battery-electric car.

Via Reuters