General Motors considers China as the group’s largest auto market, with the premium segment increases in the country attracting a huge surge in sales for the Cadillac luxury brand.
The Detroit-based Us automaker saw its deliveries rise across its brands in June by 9.1% to 257,798 units, with the first half of the year rise standing at 10.5%. Besides the Buick brand, which constantly delivered positive results in China, one of the bright stars of the group has been Cadillac – a late arrival on the Chinese premium market.
Nevertheless, according to a top executive, GM predicts the sales of its luxury marquee Cadillac could jump beyond 40% by the year’s end, as the automaker is stepping up to increase production output of the premium models to ensure Cadillac’s global success.
“If you want to be a global brand, you have to have presence in the largest (auto) market, so there’s complete focus from leadership to ensure that we do it and we do it right (in China),” said GM China Vice President John Stadwick.
So far, the company has reported Cadillac’s sales have grown by 71.7% for the first half f the year, thoroughly outpacing the overall premium segment’s rise of 32%. Stadwick has added that the company’s prediction for the full year total is of 70,000 cars.
Via Reuters, Bloomberg