Carmakers launching limousine versions to fill the void left by the Lincoln’s demise of the Town Car image

Automakers in the U.S. are competing to gain a bigger share of the market for limousines, a year after Ford terminated the Lincoln Town Car.

Ford is currently offering a “Town Car” version of its Lincoln MKT crossover, but so far the car has failed to attract the attention of big limousine companies that offer airport transportation and executive car service. GM is close to announcing a new livery package for the 2013 Cadillac XTS, while last month Toyota said it would offer a livery version of its 2013 Avalon. Chrysler is also preparing a livery version of the 300 sedan.

According to The Detroit News, carmakers’ interest in the segment is good news for companies like Carey International, the world’s largest livery company. Gary Kessler, Carey’s CEO, says competition is good, providing companies like his with more cars to choose from.
Most of Carey’s U.S. fleet is still made up of Lincoln Town Cars (more than 85 percent).

However, Kessler told The Detroit News that his company is about to make a major purchasing decision. The new Cadillac is on his short list, but so are other models. The company hopes to use the demise of the Town car to distance itself from the competition. The key criteria for the new car will be comfort, in-car technology, fuel economy and reliability.

  • Howard Banner

    With all the sudden fierce competition, it will be interesting to see which car maker will be able to fill the void left by the lincolns. An even bigger question is will that new brand of luxury vehicle be able to live up to the lincoln's legacy.