Carmakers try to reverse UK decline among young drivers image

Drivers under the age of 24 account for just 5 % of all the miles driven in the UK, but are involved in 20 % of all serious accidents.

This is why the government is considering raising the age for a full license to 19 as part of a plan to make roads safer and carmakers introduce programs that strive to bring young drivers closer to their brands and in the same time make them drive safer.

The government action would be a further is a further blow to carmakers that are already under pressure from falling car sales to young people, because of rising urbanization, financial constraints and the high cost of insurance.

British manufacturer JLR is not alone in running events in the UK to both encourage excitement about getting behind the wheel and teach driving skills. Ford and Mercedes-Benz also run schools and courses for under 16-year-olds.

While overall car sales in the UK have risen steadily over the past couple of years, data suggest that young Britons are becoming less interested in driving.
The proportion of people in the UK under 20 years old with driving licenses hit almost 50 % in 1993, according to government figures, but steadily slumped to 31 % by 2011. During the same period, the proportion of 21 to 29-year-olds holding a license fell from 75 to 63 %.

Cost is a major factor. The average price of motor insurance in the UK was almost 80 % higher in 2012 than in 2007, while today’s young people are grappling with the weak jobs market and the impact of university tuition fee repayments.

Via Financial Times