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US: Buick uses self-irony campaign to drive up sales


General Motors has been battling its own global safety “demons” this year, but for Buick, the problems were identified to be at a more subtle level – the brand’s perceived image was at the low end of the spectrum. Taking the “we know we’re wrong” approach seems to be the way of life for the No.1 US automaker this year: they ...
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More Buick articles

Buick’s Envision turned into Opel’s Antara
The rendering revolution seems to be all the rage these years, so many of the new auto models get the treatment – with various degrees of success. Today we have ...
Chengdu Motor Show: 2015 Buick Envision revealed
After the China-only crossover was shown in leaked images numerous times and even General Motors released almost every imaginable detail about it, the model officially made its public debut during ...
Buick Cascada rumored once more
A new report is indicating that the Buick Cascada will be eventually hitting the market in the United States, at the Buick-GMC dealerships. The North American based automotive giant, General Motors, ...
2015 Buick Envision – interior images released
The first interior images with the 2015 Buick Envision have been officially released by the North American based automaker. Buick has released the first official images with the interior design of ...
2015 Buick Envision seen in the metal
A “naked” prototype of the Buick Envision has been recently spotted out at a gas station somewhere in China, where it basically went unseen. After the first images with the 2015 ...
Buick Envision – new images released
New images with the Buick Envision have been released once more, ahead of the model’s market launch in China which has been set for the end of this year. The first ...
General Motors – 6 new recalls announced
General Motors is continuing to announce new recalls with six separate campaigns which are covering nearly three quarters of a million cars found on U.S. roads. The first recall is affecting ...
Consumer Reports rates high Buick’s Regal
The 2014 Buick Regal was considered by the highly influential magazine as the second-best pick in the premium sedan segment, just shy of the BMW 328i. The class leader only had ...
2015 Buick Envision detailed
Buick has released the first official details on the recently unveiled Envision, which will go on sale in China later on this year. After being unveiled just a day ago, the ...



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