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Ford’s positive 2020 outcome relies on F-150 and Lincoln growth


The automaker’s new chief executive Mark Fields showed impressive growth targets for 2020, but as this year and 2015’s grim financial targets hit investors and analysts, they also expressed doubts about the growth strategy. Succeeding since July 1 the very popular former CEO Alan Mulally, Fields didn’t start his term very well, massively cutting the profit expectations on recall costs in ...
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More Lincoln articles

Ford’s investor day reveals 2020 global sales forecast
The second biggest US carmaker had a rather bad day on Monday, revealing to its investors it decided to trim down the profit forecast for both 2014 and 2015. There ...
Recall roundup: 850k Ford vehicles
Ford has issued a major recall for 850,000 of its vehicles because of a problem with their airbags. A new recall has been announced by Ford for approximately 850,000 of its ...
US: auto brands boosting marketing budgets for busy 2015 schedule
Some of the global auto brands that are highly active in the US auto market are planning to boost their marketing budgets as next year’s schedule will be full of ...
[Video] Lincoln introduces the 2015 Navigator
Revealed back in January and making its official public debut during the Chicago Motor Show, the 2015 Lincoln Navigator is now officially on sale across the US, with the MSRP ...
[Videos] Here are Matthew McConaughey’s first Lincoln MKC ads
The original actor, now finally a worthy Oscar award-winning star, has been tapped by Ford’s luxury division – Lincoln – to aid the brand on its road to rejuvenation. The all-new ...
Matthew McConaughey tapped to resuscitate ailing Lincoln brand
The acclaimed actor, actually the star of a 2011 movie named after Ford’s luxury division, has been signed to lift the brand’s awareness among younger customers. “The Lincoln Lawyer” actor will ...
Ford’s CEO Fields makes his first Mark
Ford Motor, the second largest automaker in the US, has announced that engineer Kumar Galhotra would move to succeed Jim Farley as Lincoln brand chief. Also, the company hired a ...
Recall roundup: 100,000 Ford vehicles for several problems
Ford has officially announced a recall affecting more than 100,000 vehicles because of two issues found with the passenger side half-shaft and the panoramic sunroof. According to the National Highway Traffic ...
Lincoln underpins big growth on its smallest model
Ford’s luxury marque has been struggling in recent years, even if the blue oval company changed the brand’s image entirely. Now, the premium division wants a stable growth strategy, starting ...



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