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US: Lincoln tries to restore positive momentum by reintroducing the Continental nameplate


Ford, just like its cross-town rival General Motors, has a serious problem with its premium brand – Lincoln – which has tallied decades of declining sales. The brand is being pushed forward today by massive investment in a drive to become relevant once more – especially at home in the US, where the premium market has been dominated for years by ...
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More Lincoln articles

Lincoln Continental Concept unveiled
Lincoln has pulled the wraps off the Continental Concept as this will be making its public debut at the end of the week, during the 2015 New York Auto Show. The ...
Recall roundup: Three separate campaigns announced by Ford
Ford has issued three separate recall campaigns which are affecting approximately 220,000 vehicles in the 2011 to 2015 model years. The biggest recall campaign announced by Ford is affecting almost 213,000 ...
US: which is the cheapest to own 2015 car?
If you plan on being successful in your business, work place or financial and familial arrangements, you might take notice that everything starts with a long-term investment “strategy”. That would entitle ...
MKC crossover reshapes Lincoln revival
Although it was unable to move the luxury segment’s classification, the fastest-growing premium brand in America last year was now BMW, Lexus or Audi. It was, surprisingly, Ford’s Lincoln. Cadillac and ...
Recall roundup: Ford vehicles for two separate problems
Ford has issued a recall recently for several of its vehicles because of the interior door handle issue and the safety belt fastener torque issue. According to the car manufacturer, the ...
Lincoln seems to bet its sales recovery on SUVs
Ford Motor Co.’s ailing luxury brand Lincoln looks for salvation in its lineup of SUV models, with the automaker recently introducing the redesigned 2016 MKX to follow in the successful ...
2015 NAIAS: 2016 Lincoln MKX
The 2015th edition of the North American International Auto Show (NAIAS) has seen the debut of the 2015 Lincoln MKX, in a premiere. Officially previewed by the concept car wearing the ...
Leaked – 2016 Lincoln MKX
The 2016 Lincoln MKX has recently leaked out all over the web, in its production version, ahead of its public debut which will take place at the 2015 NAIAS, in ...
Cadillac and Lincoln vie a return to former glory
The two US domestic luxury brands, Cadillac and Lincoln share some traits entering into 2015: they have lagging sales – a failure they intend to amend thanks to new chiefs, ...



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US: Lincoln tries to restore positive momentum by reintroducing the Continental nameplate
Ford, just like its cross-town rival General Motors, has a serious problem with its premium brand – Lincoln – which ...