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Lincoln seems to bet its sales recovery on SUVs


Ford Motor Co.’s ailing luxury brand Lincoln looks for salvation in its lineup of SUV models, with the automaker recently introducing the redesigned 2016 MKX to follow in the successful footsteps of the smaller MKC. Ford has pledged a serious amount of billions and moved to introduce the brand in China as part of its strategy to bring afloat a loss-making ...
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More Lincoln articles

2015 NAIAS: 2016 Lincoln MKX
The 2015th edition of the North American International Auto Show (NAIAS) has seen the debut of the 2015 Lincoln MKX, in a premiere. Officially previewed by the concept car wearing the ...
Leaked – 2016 Lincoln MKX
The 2016 Lincoln MKX has recently leaked out all over the web, in its production version, ahead of its public debut which will take place at the 2015 NAIAS, in ...
Cadillac and Lincoln vie a return to former glory
The two US domestic luxury brands, Cadillac and Lincoln share some traits entering into 2015: they have lagging sales – a failure they intend to amend thanks to new chiefs, ...
US and Japanese brands line up for Detroit’s NAIAS
Yesterday we discussed a little bit about the novelties that European – and especially German – brands have to offer during the first big auto show of the season, the ...
Recall roundup: Lincoln MKC for push-button ignition switch positioning
Lincoln has recently announced a recall for the MKC model because of the positioning of the push-button ignition switch, which is apparently too close to the touch screen. The North American ...
[Video] Lincoln and McConaughey saga continues with campaign for MKZ and MKZ hybrid
The ads featuring Lincoln’s latest brand ambassador, Academy Award recipient Matthew McConaughey have been controversial and triggered a Love/Hate response, but the marketing team actually succeeded in elevating the awareness ...
L.A. Auto Show LIVE: Lincoln MKX Concept
The premium automaker has lost a lot of ground in its primary market – the US home region and now Ford is on its way to rejuvenate the brand with ...
US: Lincoln pursues younger, affluent buyers with premium services and options
Ford is again rejuvenating the ailing luxury brand Lincoln, pouring billions of dollars into its development and turning it hip with ads that star actor Matthew McConaughey or luring younger, ...
China: Lincoln opens its first three stores in the country
Ford’s premium brand – Lincoln – has effectively entered the Chinese market with the inauguration of the brand’s first three stores – also introducing in the process a new customer ...



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