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Matthew McConaughey tapped to resuscitate ailing Lincoln brand


The acclaimed actor, actually the star of a 2011 movie named after Ford’s luxury division, has been signed to lift the brand’s awareness among younger customers. “The Lincoln Lawyer” actor will have a tough time pitching the US premium brand, hit by a sales decline of 65% since 1990. The star is a good choice though – aged 44, he revived ...
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More Lincoln articles

Ford’s CEO Fields makes his first Mark
Ford Motor, the second largest automaker in the US, has announced that engineer Kumar Galhotra would move to succeed Jim Farley as Lincoln brand chief. Also, the company hired a ...
Recall roundup: 100,000 Ford vehicles for several problems
Ford has officially announced a recall affecting more than 100,000 vehicles because of two issues found with the passenger side half-shaft and the panoramic sunroof. According to the National Highway Traffic ...
Lincoln underpins big growth on its smallest model
Ford’s luxury marque has been struggling in recent years, even if the blue oval company changed the brand’s image entirely. Now, the premium division wants a stable growth strategy, starting ...
US: Lincoln and GMC are the most satisfying brands
Judging by the 18th annual Vehicle Satisfaction Awards, released by consulting firm AutoPacific, customers in the US see Lincoln and GMC as the highest rated brands. The most satisfying vehicles were ...
Lincoln has global crossover ambitions
Ford’s long-struggling luxury division has started an unprecedented offensive – from entering for the first time the Chinese market – to launching an unprecedented product offensive. Chief among the new additions ...
2015 Lincoln Navigator, launched in the U.S.
Ford’s luxury brand Lincoln has announced the official price list for the 2015 Navigator, as the model in question is now available for order from 62,475 USD. The 2015 Lincoln Navigator ...
2015 Lincoln MKC – new images and details released
Lincoln has released new info and photos with the 2015 MKC, which will reach the U.S. showrooms across the country this month. According to the car manufacturer ,the 2015 Lincoln MKC ...
Lincoln needs to be successful in China
Ford, itself a latecomer on the world’s largest car market, has just recently introduced its premium Lincoln brand to Chinese consumers, but in order to become successful needs to rethink ...
2015 Lincoln Navigator gets priced in the U.S.
Lincoln has recently announced the official price list for the 2015 Navigator in the United States, where the SUV is now available for order from 62,475 USD. Customers interested in the ...



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