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BMW says for Mini less now means more

BMW says for Mini less now means more

Peter Schwarzenbauer, the BMW AG board member that leads the British Mini brand, explains why the marquee will shrink its lineup to five models – axing the bad sellers: the Roadster, Coupe and Paceman. Schwarzenbauer acknowledges the strategy is not very traditional at a time when all other automakers are […]

Mini’s new Clubman signals vision change for brand

Mini’s new Clubman signals vision change for brand

Mini is doing what others fear – cutting down disappointing models – and taking the brand more upscale. And they’re also not so mini anymore, with the Clubman signaling a dimensional expansion as well. Mini has delivered its latest creation, the new generation Clubman as a new five-passenger, four-door model […]

Mini introduces new car-sharing scheme for owners

Mini introduces new car-sharing scheme for owners

BMW’s British Mini brand has joined the expanding ranks of automakers that have jumped to the new business opportunities revealed by car-sharing schemes, trying to work out a way to address customer problems such as abandoning car ownership. The brand has now launched a program that allows buyers to try […]

2016 MINI Clubman officially unveiled

2016 MINI Clubman officially unveiled

The new generation of the MINI Clubman has been officially unveiled, over the web for the moment. Following the release of several images just a few hours ago, the BMW-owned marque has officially pulled the wraps off the new generation of the Clubman. This is the largest vehicle ever to […]

MINI Superleggera production is still debated

MINI Superleggera production is still debated

MINI still hasn’t decided whether to offer a production version of the Superleggera Concept. The MINI brand has been reinvented since BMW took over a few years back and over time we have seen some pretty impressive models coming out from the British marque. But what really stayed within our […]

MINI JCW gets upgraded by Krumm-Performance

MINI JCW gets upgraded by Krumm-Performance

The aftermarket specialists from Krumm-Performance have introduced recently an upgrade package for the MINI John Cooper Works. If you happen to own the range-topping hatchback produced by MINI and you would like some improvements made to it, then you have come to the right place because the guys from Krumm-Performance […]

MINI JCW gets priced in Germany and in the UK

MINI JCW gets priced in Germany and in the UK

The 2015 MINI JCW is now available for order in the United Kingdom and in Germany, where the carmaker has announced its official price list. The most powerful production model made by MINI, the John Cooper Works (JCW) hatchback, is now getting closer to its future buyers by announcing its […]

[VIDEO] 2015 MINI JCW gets new promo

[VIDEO] 2015 MINI JCW gets new promo

A new promotional video with the 2015 MINI John Cooper Works has been released by the car manufacturer. The 2015 MINI John Cooper Works is currently starring in its newest promotional video. The clop posted below is showing us the popular supermini, in its range-topping version, going on a track […]

Recall roundup: MINI vehicles for airbag problems

Recall roundup: MINI vehicles for airbag problems

MINI has issued a recall recently for the Cooper models because of a problem with their airbags. According to the National Highway Traffic Safety Administration, there are a total of 91,800 units of the supermini which have been affected by this recall. The issue has been noticed in the front […]