CES: Aston Martin Rapide S concept signals collaboration with China’s Letv image

The British ultra-luxury sports car manufacturer and Chinese media conglomerate Letv (they are the first ones to use the Snapdragon S820 chip inside a smartphone) have teamed up to present the Rapide S concept at the Consumer Electronics Show in Las Vegas.

While the exterior is as inconspicuous as possible when wearing the Aston Martin badge, the interior is a different dish altogether – the bespoke cabin has a digital instrument cluster with a 12.2-inch display, a completely new center stack that axes the traditional buttons and knobs in favor of a 13.3-inch touchscreen infotainment system. Also present are the speech recognition tech, a remote monitoring system and LTE hot-spot WiFi connectivity.

“Aston Martin is renowned for the beauty and quality of its hand-crafted cars. The integration of Letv advanced connected technologies into this bespoke environment is a natural progression as we look to the future demands of our customers,” commented on the partnership Andrew Palmer, Aston’s chief executive officer.

Letv is a little known company outside its home market of Chian but we’re actually dealing here with a global technology conglomerate that covers anything from smartphone production to video streaming service to sports coverage. Letv and Aston signed late last year a memorandum of understanding to jointly look into the development of connected electric vehicle technologies.

As far as the Rapide S Concept goes, we haven’t seen any signals of technical platform modifications, so most likely the 6.0-liter V12 engine is still in place churning out 552 horsepower and 465 pound-feet of torque – which suffices for a 0-60 mph (96 km/h) time of 4.2 seconds and a maximum speed of 203 mph (326 km/h).