St. Moritz is the oldest winter holiday destination in the world – and on the same time it is probably the most expensive ski resorts in the world.

Located at the heart of the upper Engadin, in the Swiss canton of Graubünden, it has about 5,000 inhabitants – with some 3000 seasonal employees supporting hotels and rental units with a total of 13,000 beds. In 1928 St Moritz held the true Winter Olympics.


Today, St. Moritz is considered by many the most expensive ski resort (and not only) in the world. Giorgio Armani, Hermes, Channel or Prada are just a few shops that you can find here. Just to give you a flavor: for example you can have a coffee for about 10 euros – nothing unusual here.

Badrutt’s Palace is probably one of the best hotels in the area – with prices starting at 400 euro (in December the lowest price is 2000 euro / night ).

Badrutt's Palace: Luxury hotel, opened in 1896 by Caspar Badrutt.

St Moritz Rolex shop
In winter the lake is used for eccentric activities including horse and greyhound racing, show jumping, polo, golf and even cricket.

Expect to see only hi-end cars here. If you have a Porsche 911 you will be “ok” here – but nothing more. Check out the everyday cars taken by us in a normal day – not even in the high season.

St. Moritz Cars in a  normal day

A new BMW X5 in St Moritz

Audi R8 in St Moritz



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