The Chinese based automaker Chery has recently announced the price drop of the J1 in Australia where the model can now be bought from 9, 999 AUD.
According to the car manufacturer, Chery has dropped 2, 000 AUD from the J3 hatchback, which is now available from 12,990 AUD, and 1,000 AUD from the five-door J1 city car. Chery says that the J1 is now 2,000 AUD cheaper than its closest competitor, the Suzuki Alto, which goes on sales from 11,990 AUD. The decision was taken after the disappointing sales in 2012 which were less than 1,200 units, 30 percent down from 2011.
“The results are not what we would have planned for or hoped for but there is a very high level of determination at Chery to do what it takes … to gain a successful foothold in this country”, said Daniel Cotterill from the Chery Australian distributor, Ateco Automotive.
The carmaker is expected to boost its sales in the second quarter of 2013 once the J3 will receive the ESC (electronic stability control). The same model will also get an automatic transmission, but the smaller J1 will have to do without the automatic transmission or the ESC. Chery says that the J11 SUV will still go on sale from 17,990 AUD with the manual transmission and 19,990 AUD with the automatic.
Source: Car Advice