Chery to launch 17 new models this year image

Chery Automobile Co, China’s top homegrown carmaker, aims at blistering growth in sales of 40 to 80 percent this year by providing a record number of new products.

The company based in the eastern city of Wuhu said in a statement to China Daily that it will “ensure sales of 700,000 vehicles and shoot for 900,000 units” at home and abroad in 2010, up from 500,000 units last year.

As one of the most aggressive measures to reach the ambitious goal, it plans to launch 17 all-new and upgraded products under its four marques: the Chery, Riich, Rely and Karry.

The number of new models, up from 12 last year, will set a record as the most intensive year for new products since Chery was formed in 1997.

In January, Chery’s sales rocketed by 157 percent year-on-year to a record monthly high of 73,433 vehicles.

The company said planned products to be unveiled this year include six new-energy models, such as an ISG (integrated starter and generator) petrol-electric hybrid, a plug-in hybrid and a purely electric-powered vehicle.

Jin Yibo, the company’s spokesman, said Chery will build more domestic capacity to produce the additional models and meet future demand.