DreamWorks Animation and GM joined forces to accurately represent the Indy and Chevrolet Camaro vehicles in the upcoming animated film “Turbo”.
‘Turbo’ will make its debut in theaters nationwide on July 17th. GM made sure that DreamWork accurately represents the vehicles, so that they are lifelike. The Chevrolet brand plays an important role in this animated movie, in fact Turbo, which is a snail, get his super-speed after he encounters a Camaro.
“’Turbo’ is one of the most anticipated films of the summer and we couldn’t be more excited about this collaboration, which aligns perfectly with Chevrolet’s renewed presence in IndyCar,” said Tim Mahoney, the chief marketing officer of Chevrolet. “Millions of future drivers will be inspired by Turbo to realize their dreams both big and small.”
This is the first collaboration between Chevrolet and DreamWorks for co-branding, product placement and cross-promotion. Chevrolet has also created a real-life replica of the Camaro seen is ‘Turbo’, a turbocharged ZL1 with 750 horsepower under its hood. There will also be a larger campaign including TV and print ads for Chevrolet’s Traverse, a 30-second animated TV spot and social media ads.
“In a film about a slow snail who dreams of being fast, who better than Chevrolet to give our hero his first taste of high-speed driving on the open road? Our relationship with Chevrolet both onscreen and at the Indy 500 is a natural fit that adds a layer of authenticity to this wild ride of a story,” said DreamWorks Animation’s Chief Marketing Officer Anne Globe.