The story of the Chevrolet Cruze goes from strength to strength with the latest chapter heralding the launch of a new 5-door hatchback model.
A show car version of Chevrolet’s compact contender will be seen for the first time at the Paris Motor Show, on September 30. It will be one of four world Chevrolet premieres at the show.According to Wayne Brannon, president and managing director of Chevrolet Europe, the potential for meeting further customer demand is significant.
“Cruze is turning out to be a real success story. We are selling it in 70 countries around the world and it has recently surpassed the Aveo as our top selling passenger car nameplate globally.
“Hatchbacks play a critical role in many markets. The total compact segment in Europe represents around 4.8 million units which is over a quarter of the total market, with hatchbacks representing around 65% of that volume. We therefore expect to see increased business in a number of regions, while sending out a signal that Chevrolet is now a serious mainstream player in Europe.”