Chevrolet finally brings the Trax to the US image

With other markets seeing the small crossover since 2012, GM so far has been reluctant to bring the Trax model in the US. Now, the model finally made its local debut during the 2014 New York Auto Show.

Based on the “gamma” platform that also underpins the Chevrolet Sonic/Aveo subcompact model, the Trax could threaten the more profitable and bigger, but aging Equinox. But after Gm decided to take Chevrolet out of Europe, the model needed a replacement market, so, built in South Korea and Mexico it will also arrive on Us dealer lots at the end of 2014 or early in 2015.

“Trax offers customers another option in the Chevrolet family and will be a strong competitor in the emerging small-SUV market, which is expected to grow more than 80% by 2016,” said Alan Batey, Chevrolet senior vice president.

With Trax the seventh small model Chevrolet has introduced in almost four years, the model also had good sales since its 2012 introduction in Canada and Mexico – where it sold 90,000 units so far.

Automakers have been increasingly confident such small crossover could win American hearts and are also relying on them to push up the average fuel economy of their brands – which needs to meet ever more stringent legislation.