Chevrolet introduces the Colorado Z71 Hurley concept at SEMA image

The US automaker and iconic surf brand Hurley have partnered in time for SEMA to deliver a compact pickup truck designed specifically to fit the needs of surfers everywhere – read California.

Chevrolet knows that hippy surfers on the Pacific coast also like pickup trucks and SUVs so they came up with the natural fit – the Chevrolet Colorado Z71 Hurley concept that seeks to recreate the ultimate beach-going pickup. First order of business was safely carrying the surf boards so the Hurley concept has a concept roof rack that can transport two surf boards. There’s also a Bimini top for the bed that delivers some shade and a rack in the bed allows for hanging your wetsuit to dry, as well as storage for water to rehydrate.

Chevrolet and Hurley, the surfing performance and innovation bra

The Z71 Hurley concept can get the surfer anywhere thanks to a suspension lift, new 17-inch wheels with Goodyear DuraTrac tires, special off-road lights, and new running boards. Hurley and Chevy also worked on the seats – they are made out of ‘ventiprene’ – a breathable fabric not dissimilar from that used for wetsuits. “You’ll never worry about hopping in your vehicle with wet clothing,” says Hurley creative director Ryan Hurley.