/ Chevrolet, General Motors, Industry, News, Opel / Chevrolet leaving Europe would put an end to Opel overlap

Chevrolet leaving Europe would put an end to Opel overlap

Linked In Share
Chevrolet leaving Europe would put an end to Opel overlap

The move to abandon the European market means for GM that it would put an end to the muddled overlap with GM’s Opel and Vauxhall brands, which outsell Chevy in Europe by a 6-to-1 margin.

Still, the decision is a major setback to the automaker’s goal of transforming Chevrolet into a globe-spanning powerhouse. But it also lets GM leave a costly, near decade-long strategy of force-feeding Chevys into a market that had shown little appetite for the quintessential American brand.

In the end, GM’s decision in 2005 to launch Chevrolet in Europe could be seen as a contingency plan in the event of Opel’s sale or demise. With Opel now showing a faint pulse, the news seems to validate what GM executives have been saying for nearly two years: They plan to stick with Opel for the long haul.

“This lets them focus more on Opel and Vauxhall, while abandoning a brand strategy with Chevrolet that I don’t think many people bought into,” said Morningstar analyst David Whiston.

By sometime in 2016, Chevrolet “will no longer have a mainstream presence in Western and Eastern Europe, largely due to a challenging business model and the difficult economic situation in Europe,” GM said in a statement.

Only iconic Chevys, such as the Corvette, will continue to be sold throughout most of Europe. Chevrolet will continue selling a broad lineup in Russia and other countries that make up the Commonwealth of Independent States, including Ukraine, Kazakhstan and Uzbekistan.

About half of Chevrolet’s 1,900 dealerships in Europe also sell Opel. GM said it would continue to provide warranty, parts and service for Chevy vehicles. Akerson also made clear his disdain for the decision by his predecessors in 2005 to roll out Chevy largely through rebadged vehicles developed and built by Daewoo, the Korean automaker that GM acquired in 2002.

Chevy’s lineup in recent years has evolved into a mix of vehicles built on platforms developed both by Opel and GM Korea, with styling and vehicle attributes that more closely match Chevys sold in the United States and other markets. Still, Chevy’s improved European lineup didn’t fix the overlap problem — and might have exacerbated it.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Friday, December 6th, 2013 - filed under Chevrolet, General Motors, Industry, News, Opel. Image credit: .
Linked In Share
Related Articles


Discuss: Chevrolet leaving Europe would put an end to Opel overlap

Leave a Reply


















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

GM denied fixing the faulty ignition switch because of high costs: 57-cent a unit!
GM denied fixing the faulty ignition switch because of high costs: 57-cent a unit!General Motors failed to change the defective ignition switches because the cost of the replacement was too high! How high? Just ...
Japanese carmakers post strong sales in March
Japanese carmakers post strong sales in MarchJapanese carmakers Toyota and Nissan, on Tuesday posted higher than expected sales for the month of March as a thaw in the ...
Drivers say Massa wrong to ignore team order
Drivers say Massa wrong to ignore team orderApr.1 (GMM/Inautonews.com) Two former F1 drivers on Tuesday said they thought Felipe Massa was wrong to have ignored Williams' ...
Tesla Might Use Materials from North America for its Battery Gigafactory amid Pollution Worry
Tesla Might Use Materials from North America for its Battery Gigafactory amid Pollution WorryTesla CEO Elon Musk plans to use for its $5 billion US battery factory only raw materials sourced in North America. The electric ...
MINI Cooper T goes official on April Fools’ Day
MINI Cooper T goes official on April Fools’ DayMINI has officially unveiled its newest creation, the so-called Cooper T, which is revolutionizing the automotive industry by ...
Red Ferrari LaFerrari spotted in Monaco
Red Ferrari LaFerrari spotted in MonacoA red example of the very rare and even more impressive Ferrari LaFerrari has been recently spotted on the streets of Monaco, ...
Next-gen Mazda MX-5 sketch hits the web
Next-gen Mazda MX-5 sketch hits the webThe first official sketch with the next generation of the Mazda MX-5 has recently hit the web ahead of the model’s public debut ...
[VIDEO] London Aventador crash – moment of impact caught on camera
[VIDEO] London Aventador crash – moment of impact caught on cameraThe moment of impact when a Lamborghini Aventador was crashed in London was caught on camera and it’s clearly showing what ...
Citroen C4 Cactus Arsenal Edition unveiled on April Fools’ Day
Citroen C4 Cactus Arsenal Edition unveiled on April Fools’ DayCitroen couldn’t stay away from the “classic” April Fool’s Day jokes and it has prepared a special edition of the ...
Recall roundup: Honda Civic for tire problem
Recall roundup: Honda Civic for tire problemHonda has announced a recall for several Civic LX coupes and sedans from the 2014 model year because of a potential problem with ...
Ferrari 458 Italia gets ruined in Madrid
Ferrari 458 Italia gets ruined in MadridThe driver of a Ferrari 458 Italia has managed to crash his ride after trying to overtake another car in Madrid. The Ferrari 458 ...
US: Ford Fusion Reached Record Sales in March
US: Ford Fusion Reached Record Sales in MarchFord said that its Fusion sedan has reached record sales in March thanks to increased incentives for this model to meet raising ...
General Motors announcing another 1.3m unit recall
General Motors announcing another 1.3m unit recallGeneral Motors has recently announced another recall which is affecting a total of 1.3 million units this time in the American ...
Peugeot boosts 2008 small crossover output to meet customer demand
Peugeot boosts 2008 small crossover output to meet customer demandPSA Peugeot Citroën, Europe’s second-largest carmaker, on Wednesday said it would increase production of the Peugeot 2008 ...
Recall roundup: Jeep Grand Cherokee in Australia
Recall roundup: Jeep Grand Cherokee in AustraliaJeep has recently announced a recall for the Grand Cherokee in Australia because of a problem with its braking system. According ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

CEO of GM, Mary Barra - Congress demands answers
mini cooper t 1
ferrari laferrari monaco 1
Citroen C4 Cactus Arsenal Edition 1
ferrari-458-italia-crash spain 1
pagani huayra pepsi commercial 1
Mercedes S63 AMG Coupe 1
Chevrolet Corvette C7 Stingray police livery 1
Ugur Sahin Design Project F 1
MINI Paceman Goalcooper 1
Opel Astra Copacabana 1
BMW Group Design Subway Kuala Lumpur - Front View

More automotive from inautonews
General Motors failed to change the defective ignition switches because the cost of the replacement was too high! How high? Just 57 cent, according to official documents submitted by General Motors to lawmakers. 'I am deeply sorry,' GM CEO Barra said at the beginning of the hearing. Today, we ...
read more
Inautonews Editors Section
Test Drive: Renault Captur 0.9 – TCe 90 – fast review
Test Drive: Renault Captur 0.9 – TCe 90 – fast review After we’ve tested almost all Renault Captur models, we decided to check out the 3-cylinder engine - 898 cc 66kw (90 hp) model. Why we’ve ...
Test Drive Fiat 500L Living – Review
Test Drive Fiat 500L Living – Review Who ever thought in 2007, when Fiat unveiled the new 500 citycar that the Italian automaker will ever build a seven-seater 500 model. Clearly, ...
Test Drive Fiat 500L Trekking – Review
Test Drive Fiat 500L Trekking – Review Fiat had a great success back in the 60’s with the 500 model. It was cheap, practical and equipped with a 479 cmc petrol engine – that’s why ...

Editors Section
Inautonews Editors Section
2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video] 2009 safest cars Euro NCAP

Latest in Safety GM denied fixing the faulty ignition switch because of high costs: 57-cent a unit!General Motors failed to change the defective ignition switches because the cost of the replacement ... Recall roundup: Honda Civic for tire problemHonda has announced a recall for several Civic LX coupes and sedans from the 2014 model year ...
Safety Section