GM said its Chevrolet unit barely saw an increase in global sales for the first quarter, amid the European economic slowdown.
Chevrolet sold around 1, 182,000 vehicles in the first three months of the year, with almost 1% more compared with the 1,181,000 vehicles sold during the same period last year. In Europe, Chevrolet’s sales fell to 36,311 vehicles from 55,104 vehicles in 2012. These results are a clear sign of the challenges GM has to face to transform Chevrolet into a global brand.
In Argentina sales dropped 11%, in China the automaker saw an increase of 2.5% and in the US sales increased 5% to 469,000 units. GM sales during the first quarter increased 3.6% to 2.36 million vehicles. In the US sales increased 8.2% to 761,616 units in the first quarter and 12% to 231,052 units in March.
“The economic recovery and a deep bench of fuel-efficient cars and crossovers have been driving our sales for more than a year, but the combined impact has never been stronger than it was in March,” said Don Johnson, vice president, U.S. Sales Operations. “Since the last time fuel prices spiked, both the economy and GM’s product portfolio are undeniably stronger. We’re now strong across the board in cars, crossovers and trucks.”