Chevrolet sales resist amid recalls and European pullback image

Although 2014 looks very menacing to General Motors’ most important brand, the core Chevrolet division sales have resisted the flood of problems.

The parent company has been through “hell” since the February recall of 2.6 million cars equipped with potentially deadly defective ignition switches was revealed to have been known for at least a decade. Now, just seven months into 2014, GM has broken all recall records, calling back almost 29 million vehicles in North America alone.

Meanwhile, the company continues the gradual pullback of the Chevrolet brand out of Europe, where, except for Russia, many of the brand’s dealerships have turned to Opel already. Also, there are no new model introductions there, which means any purchases made now are just residual.

Although Chevrolet sales are way below the 5% industry overall advance in the US, the 2.1% increase is a positive result non the less – with Tim Mahoney, Chevy’s chief marketing officer, explaining the recall also brought numerous customers to Chevrolet dealerships. In a not so surprising turn of events, customers that turn up for the repairs into very old cars many times leave the lot with a brand new Chevrolet model. The model that made the most out of the trend? The Sonic (Aveo in other markets) subcompact, whose sales have grown 11.5% in the first seven months of the year.