Modern parents seem to worry less about sex, drugs and grades – no rock ‘n’ roll included this time – than they do about driving, according to Chevrolet.
The automaker commissioned a Harris Poll which revealed 55 percent of the parents surveyed were extremely worried about their teen driving without supervision. The video proves that when you’re young you’re more bold than experienced – and often confidence is primal against ability. And they might as well support the claim with some numbers – as we may remember traffic related fatalities are the number one death cause among the young population. On the other hand, some 53 percent are also worried about academic performance, 52% about drug and alcohol use, 49% about sexual activity, and 41% about problems with friends.
There is of course a hidden message to be read here, as Chevrolet conducted the survey with a clear plan – they are preparing the launch next year of a new piece of technology called Teen Driver. This new feature should go right at the bottom of the problem and give parents some relief from those sleepless nights waiting for the teen to come back with the car in one piece. Teen Driver is a monitoring system that delivers ‘report card’ at the end of each trip, logging anything from overspeed warnings, interventions of any of the on-board safety and driver assistance systems, together with distance and maximum speed. The system will also stop the audio system if the seatbelts aren’t engaged and issue audible and visual warnings if preset speed limits are disobeyed. The system will become available on the 2017 Bolt, Camaro, Colorado, Cruze, Malibu, Silverado, Silverado HD, Suburban, Tahoe, and Volt.