In June, Chevrolet’s Volt managed to outsell Nissan’s electric Leaf.
The Nissan Leaf sold 2,235 units in June, up 315.9%, and 9,839 units during the first six months of the year, already surpassing sales for the entire 2012. Chevrolet sold 2,698 Volt vehicles in June, up 53.3% from 1,760 units in June 2012, and 9,855 units since the beginning of the year.
It seems that Chevrolet’s decision to reduce the Volt’s price by $4,000 paid off, as it brought a significant increase in sales for June. Almost three years have passed since the Volt was introduced, and sales seemed to have hit a wall. The automaker’s strategy to cut the model’s price in the form of incentives of as much as $4,000 for the 2013 Volt models and $5,000 for 2012 Volts was a success.
“We have inventory we want to move to get ready for the 2014 model year, and there is a lot of competition in the marketplace,” said GM spokeswoman Michelle Malcho.
GM’s target was to manufacture between 60,000 and 100,000 Volts per year, but as sales continued to drop, 4.3% in May to 1,607 units and 7,157 units through May, the automaker had reassessed the goal.