Hot on the heels of a $559 million Manchester United shirt sponsorship deal by GM’s Chevrolet brand comes Nissan. The Japanese automaker has signed with the current English Premiere League champions – Manchester’s City Football Group.
Abu Dhabi’s Sheikh Mansour owns the City Football Group, which also has other soccer clubs besides Manchester’s. Nissan has allied with them to increase sports driven global exposure throughout Europe, Asia and the United States.
“This innovative partnership enhances Nissan’s investment in the game of soccer which is a key platform to further strengthen our brand globally,” said Chief Executive Carlos Ghosn.
This time around we have no word yet on the financial details, but we do know that Nissan will be featured not just in Manchester City – a football (soccer for our US fans) force in England in recent years – but also by the group’s other clubs, namely Melbourne City in Australia and the New York City team, set to make its entry into America’s MLS in 2015.
The five-year deal also includes Nissan’s electric cars that are set to equip a new Manchester football-training unit that should open later on, while the company’s brand image will be visibly featured at the club’s Etihad Stadium.