/ Chevrolet, General Motors, Industry, News / Chevrolet’s new slogan is “Find New Roads”

Chevrolet’s new slogan is “Find New Roads”

Linked In Share
Chevrolet's new slogan is “Find New Roads”

General Motors will launch a new Chevrolet advertising campaign next month, replacing the “Chevy Runs Deep” slogan with a new one: “Find New Roads”.

It will be Chevy’s first global campaign and it will launch in the United States in the first quarter of the year. Later on the campaign will reach the other 140 markets where Chevrolets are sold, GM said today in a statement.

“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward. We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision,” said Mary Barra, senior vice president of Global Product Development.

Chevrolet sales have grown about 38 percent since the 2009 launch of the Cruze mid-size sedan, the brand’s first truly global vehicle. “This is the right time to launch this initiative with over 20 vehicle launches globally in 2013,” said Alan Batey, vice president, U.S. Sales, Service and Global Marketing.

Chevrolet adopted the “Chevy Runs Deep” slogan in 2010 with the arrival of former marketing chief Joel Ewanick. The tagline has been criticized for lacking a clear meaning and failing to translate well in some languages.

by Dan Mihalascu (my Google+) - Tuesday, January 8th, 2013 - filed under Chevrolet, General Motors, Industry, News. Image credit: .
Linked In Share
Related Articles
advertising advertising campaign alan batey Chevrolet chevrolet brand find new roads General Motors GM Joel Ewanick marketing mary barra slogan tagline


Discuss: Chevrolet’s new slogan is “Find New Roads”

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

2017 Seat Ibiza teased
2017 Seat Ibiza teasedThe Spanish based automaker Seat has released the first sketch with the new generation of the Ibiza which is said to go on sale ...
Volkswagen Golf GTD Variant spied
Volkswagen Golf GTD Variant spiedVolkswagen is currently testing out the wagon version of the Golf GTD as the model in question has been caught on camera by our ...
[Video] Mercedes simulator trains you to become the better driver
[Video] Mercedes simulator trains you to become the better driverWhile life-sized simulators are generally associated with the training of plane pilots, the machines have been successfully ...
2015 COTY candidates announced
2015 COTY candidates announcedThe first candidates of the 2015 Car of the Year award have been recently announced but the winner will be presented next year, ...
Honda’s Mobilio jumps from Indonesia to India
Honda’s Mobilio jumps from Indonesia to IndiaThe Japanese automaker aims to improve its market share in the huge India by porting a model that has become an outstanding ...
New British sports car teased – Ant-Kahn Evanta Barchetta
New British sports car teased – Ant-Kahn Evanta BarchettaA brand new British sports car is about to hit the market with its appealing looks under the Ant-Kahn Evanta Barchetta name. The ...
General Motors – 6 new recalls announced
General Motors – 6 new recalls announcedGeneral Motors is continuing to announce new recalls with six separate campaigns which are covering nearly three quarters of a ...
Chevrolet debuts its Manchester United sponsorship in the US
Chevrolet debuts its Manchester United sponsorship in the USGeneral Motors decided that a shirt sponsorship deal for the next seven years with England’s Manchester United is well worth ...
2014 Renault Megane introduced in Australia
2014 Renault Megane introduced in AustraliaRenault has recently announced the launch of the updated Megane across the Australian continent, where the cheapest version is ...
Recall roundup: Mercedes-Benz SLK and SL for Takata airbags
Recall roundup: Mercedes-Benz SLK and SL for Takata airbagsThe German based automaker Mercedes-Benz has recently issued a recall for the SLK and for the SL roadsters because of the Takata ...
Mercedes-Benz to further cut costs, even as profit beats estimates
Mercedes-Benz to further cut costs, even as profit beats estimatesDaimler AG announced a second-quarter profit that positively outpaced analyst forecasts, thanks to increased deliveries from the ...
[VIDEO] Hear the 2015 Ford Mustang EcoBoost
[VIDEO] Hear the 2015 Ford Mustang EcoBoostAnother video upload with the brand new 2015 Ford Mustang is partially revealing the sound of the EcoBoost four-cylinder ...
[VIDEO] Dodge Challenger SRT Hellcat – POV drive on the track
[VIDEO] Dodge Challenger SRT Hellcat – POV drive on the trackA new video with the recently unveiled Dodge Challenger SRT Hellcat is showing the impressive muscle car go around on the track ...
General Motors continues its recall spree
General Motors continues its recall spreeStill grappling with its safety-related crisis, the No. 1 US automaker continues on its long chain of recall actions, the latest ...
Vorsteiner previewing upgrades for BMW M4 Coupe
Vorsteiner previewing upgrades for BMW M4 CoupeVorsteiner has recently released the first details on an upcoming styling kit aimed towards the BMW M4 Coupe which is bringing ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

VW Golf GTD Variant 01
bmw m4 coupe tuning vorsteiner 1
2015 toyota yaris facelift united states 1
mercedes-benz a45 amg tuning vath 1
2015 porsche cayenne facelift 1
2015 hyundai tucson 2
Smart Brabus 01
Audi Q7 01
Mercedes ML Facelift 03
Jaguar XJ Facelift 01
Honda NSX 01
lamborghini aventador crash taiwan 1

More automotive from inautonews
The Spanish based automaker Seat has released the first sketch with the new generation of the Ibiza which is said to go on sale in a couple of years. The fifth generation of the Seat Ibiza is still a long way from becoming a reality but even so, the car manufacturer has released its first ever ...
read more
Inautonews Editors Section
Review – German GP 2014
Review – German GP 2014Taking Rosberg’s easy win out of the picture, the German GP was truly spectacular, full of wheel-to-wheel racing, some of the overtakes backfiring ...
Britain and Germany go to war
Britain and Germany go to war1995, the German Grand Prix at the old Hockenheimring. Damon Hill leads at the end of lap one ahead of Schumacher but loses the car at the first ...
Racing tracks – sleeping pill or energy drink?
Racing tracks – sleeping pill or energy drink?The racing weekend took us across the whole world last weekend, with dull or spectacular racing being influenced not only by the quality of the ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety General Motors – 6 new recalls announcedGeneral Motors is continuing to announce new recalls with six separate campaigns which are covering ... Recall roundup: Mercedes-Benz SLK and SL for Takata airbagsThe German based automaker Mercedes-Benz has recently issued a recall for the SLK and for the SL ...
Safety Section