The Chevrolet Cruze, Kia Soul and Jeep Wrangler have been ranked among America’s 25 hottest products for 2011.
Posting strong sales and generating buzz, the three popular models join products like Dove soap, Arizona Tea, Goldfish crackers, Sharpie markers and the Forever 21 clothing chain, according to Advertising Age, a sister publication of Automotive News.
The publication says that the three models are succesful in the United States thanks to savvy marketing and a steady rebound in the U.S. light vehicle market. General Motors has sold more than 200,000 units of the Cruze during the first 10 months of 2011, making it GM’s best-selling car. The Malibu is second, with 181,000 units sold in the same period. Media spending by the Chevrolet division of GM totaled more that $1.1 billion last year, according to Ad Age data.
Kia sold 85,000 Soul vehicles in the first 10 months of 2011, accounting for almost 20 percent of the brand’s total U.S. sales. Jeep’s overall sales rose 44 percent this year through October to 339,526 units, with the Wrangler being the best sold model, with 101,820 units.