The South Korean division of Chevrolet has just launched the brand’s first global midsize sedan on the local auto market, and the model, the new Malibu, will start production this month at the General Motors Korea Bupyeong manufacturing facility, going on sale from November 1.
“Korea is the first country to produce and sell the all-new Malibu. With expressive styling, a comfortable cabin, outstanding ride and handling, and top-notch safety, it will exceed expectations of consumers”, said the GM Korea President and CEO, Mike Arcamone.
The Chevy Malibu is the longest running midsize passenger car in the industry, with more than 8.5 million units being produced in the US since 1964. The eighth generation of the Malibu will now be manufactured in South Korea too and the production costs may go down, which means the local made sedan could be cheaper than the one currently found in the United States.
With its five manufacturing facilities in Korea and an assembly facility in Vietnam, GM Korea is the third-largest automotive company in the country and managed to sell and export more than 1.84 million vehicles in 2010 only.