VW’s premium brand, Audi Ag., on Thursday said it delivered 313,036 vehicles in China in 2011 – 37 percent more compared to 2010.
Audi said imported models enjoyed above-average growth of 89 percent, to reach a record total of 57,888 units (without Hong Kong). Locally built vehicles, too, had an excellent year with a total of 252,000 units, representing growth of 29 percent.
“This figure has yet again outstripped our sales forecast by some distance,” remarked Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales.
“Particularly the premium segment in China is making very healthy progress – in our view it continues to offer very good growth potential.”
Audi is forecasting that it will sell 250,000 cars in Germany in 2012. The sale of luxury cars in China has increased by 39 per cent to 939,000 in 2011, surpassing the 914,000 vehicles that are expected to be delivered in Germany.
“Luxury car demand is still on the rise in China with low penetration rates,” said LMC’s Gu. “Sales of such cars in developed markets like Germany fluctuate together with the economic cycle.”
Like its German competitors Mercedes-Benz and BMW, Audi is pinning its hopes on China for rapid growth, as it sees more traditional markets lose strength amid the euro zone debt crisis.