Ford Motor, the second largest US automaker is putting its hopes on a new sedan and sport utility vehicle that are due for introduction in China later throughout the year in a bid to rekindle growth.
While Ford was a late comer to the Chinese market, the largest in the world, it surged spectacularly until the start of the year, when after the first six months only managed to grow sales across the nation. Now it’s looking at the upcoming launches to restart momentum across the crucial market, which already accounts for around half of the company’s North American deliveries. China, which has been growing relentlessly during the past quarter of a century, has seen its economy growing at the slowest pace since the 1990s and the stock market boom faltering recently, which has impacted demand for vehicles – sales last month fell for the first time in more than two years. On Wednesday, Ford reported its China deliveries for the January through June period soared just 0.1 percent from the same timeframe last year.
The US automaker’s joint ventures delivered 83,506 units last month, which is a decline of 3 percent year-over-year, after they soared by 4 percent in May. “We expect to see a stronger second half as new products we’ve been launching continue to build momentum and as we launch additional products,” commented the developments Ford China chief executive officer John Lawler. The introductions include refreshed versions of the Taurus, Everest, Explorer, Focus and Focus ST.