/ Industry, News, Porsche / China could become Porsche’s No. 1 market

China could become Porsche’s No. 1 market

Linked In Share
China could become Porsche’s No. 1 market

Porsche’s head of sales and marketing Bernhard Maier predicts the United States’ reign as Porsche’s single largest market could end this year as China is poised to push the United States to No. 2.

And if that doesn’t happen in 2014 it will definitely take place in 2015, according to the former BMW and Jaguar Land Rover executive, who joined Porsche in 2001. He also thinks Porsche will remain the world’s most profitable automaker and it won’t add a model below the Cayman or Macan.

Porsche’s ideal balance of sales per region is about one-third each for the Americas, Europe and Asia. And Maier states that Porsche is not volume driven, with the most important thing being a qualitative, sustainable and profitable growth. The German premium automaker also wants to offer the most exclusive purchase and ownership experience for its customers.

The new Macan adds the possibility to grow in one of the fastest developing segments, allowing Porsche to tap growth in the mature markets.

Maier said global sales expectations for the new Macan are “ about 50,000 units a year, but that will not happen this year because we won’t launch the vehicle in Europe until April. Soon after that it goes on sale in the U.S. and China sales start in August. We are positioning the Macan at the very top of the compact SUV segment and we are extremely confident. In my view, the Macan opens its own sub-segment and we envisage it being a major success story in America, as well as Europe and China.”

Porsche is also poised to reach its 2018 target of 200,000 global sales as early as 2015, Maier saying that is thanks to the 2011 strategy that triggered the launch of the biggest product offensive the company has seen in its 65-year history. All started with the 911, the Boxster and the second-generation Panamera. The Macan will come to market at the same time they deliver the 918 Spyder. And they also looked at the development of the industry. Market forecasters said they expected global demand to reach about 100 million vehicles a year by the end of the decade from 60 million at the time of the plan. While the overall market is expected to grow by an average of 3 % a year, the luxury segment is forecast to expand by more than 4.5 %.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Wednesday, January 8th, 2014 - filed under Industry, News, Porsche. Image credit: .
Linked In Share
Related Articles
china Porsche sales us


Discuss: China could become Porsche’s No. 1 market

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Ferrari LaFerrari XX rendering
Ferrari LaFerrari XX renderingNew renderings with the upcoming flagship track-only supercar, the Ferrari LaFerrari XX, have hit the web recently. Ferrari is ...
Recall roundup: New-gen Mazda6
Recall roundup: New-gen Mazda6The new generation of the Mazda6 is the subject of a recall in the United States because of the faulty tire pressure monitoring ...
McLaren P1 for sale in the U.S. after not being good enough for its owner
McLaren P1 for sale in the U.S. after not being good enough for its ownerA yellow example of the McLaren P1 is currently being offered for sale in the United States as its owner is looking forward of ...
[VIDEO] Mercedes-Benz GLC spied
[VIDEO] Mercedes-Benz GLC spiedThe brand new Mercedes-Benz GLC has been caught on camera recently while it was being tested out, on the track. Mercedes-Benz ...
2016 Fiat 500X to be launched next year
2016 Fiat 500X to be launched next yearFiat will be introducing the 2016 500X in the United States next year, when the model in question is believed to start from ...
2016 Porsche 911 Turbo leaked
2016 Porsche 911 Turbo leakedThe updated version of the Porsche 911 Turbo has recently leaked out, ahead of its public debut which should take place next ...
[Video] Elon Musk could step down as Tesla’s CEO in just four years
[Video] Elon Musk could step down as Tesla’s CEO in just four yearsThe US electric carmaker Tesla Motors has been the investor’s sweetheart since its initial public offering back in 2010 and ...
[VIDEO] Take a closer look at the Audi Prologue Concept
[VIDEO] Take a closer look at the Audi Prologue ConceptA new video is showing the Audi Prologue Concept in the real world being driven on the streets. One of the most important ...
Ford Mustang Shelby GT350 Convertible looks great
Ford Mustang Shelby GT350 Convertible looks greatThe Ford Mustang Shelby GT350 Convertible is looking even better than the model already unveiled in Los Angeles. The first ...
Mitsubishi Mirage Sedan going to the U.S.
Mitsubishi Mirage Sedan going to the U.S.Mitsubishi will be introducing the Mirage Sedan in the United States in the near future. The Japanese based automaker Mitsubishi ...
Bill Ford and KPMG forecast a spectacular transformation of the transportation sector
Bill Ford and KPMG forecast a spectacular transformation of the transportation sectorWhile many executives don’t look beyond their spreadsheets with current and upcoming sales, the top executives and the best ...
US: AAA says motorists are paying gas at a four-year-low
US: AAA says motorists are paying gas at a four-year-lowHere’s a cheerful holiday news for the 41.3 million Americans who are getting ready to travel over the course of the upcoming ...
Official – SsangYong Tivoli compact crossover announced
Official – SsangYong Tivoli compact crossover announcedSsangYong has officially announced its plans to introduce a new compact crossover, called the Tivoli. Nissan has opened a new ...
US: November sales seen growing on lower gas prices and incentives
US: November sales seen growing on lower gas prices and incentivesAccording to analysts and forecasters, this year’s November might bring the best sales for the month since 2001 – with one ...
2015 Nissan GT-R was launched in Japan
2015 Nissan GT-R was launched in JapanThe 2015 Nissan GT-R has been launched in Japan where the model has received a lot of tweaks. Nissan has been upgrading the GT-R ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Ferrari LaFerrari XX 1
2016 porsche 911 turbo 1
ford mustang shelby gt350 convertible 1
SsangYong Tivoli 1
porsche macan s diesel techart tuning 1
skoda fabia customizable dashboard 1
Subaru Forester tS 1
audi rs6 avant tuning vilner 1
hyundai grand i10 1
mclaren p1 china 1
ferrari 458 italia crash santiago chile 1
Mercedes-Benz C-Class AMG-Line by Brabus 1

More automotive from inautonews
New renderings with the upcoming flagship track-only supercar, the Ferrari LaFerrari XX, have hit the web recently. Ferrari is planning to introduce a track-only supercar based on the impressive LaFerrari but until we will find out how it will look like exactly, renderings like the ones posted ...
read more
Inautonews Editors Section
Test Drive: Ford Fiesta ST
Test Drive: Ford Fiesta ST The current generation of the Ford Fiesta ST has been officially presented to the public back in March, 2012, during the Geneva Motor Show, and it ...
Test Drive: Renault Twizy – Back to basics
Test Drive: Renault Twizy – Back to basics Renault has been producing the Twizy for a couple of years now, in its Valladolid, Spain, facility but spotting one on European roads can turn out ...
Test Drive: Mercedes-Benz SL400
Test Drive: Mercedes-Benz SL400 The Mercedes-Benz SL is currently in its sixth generation and since the company has released a new entry-level, the SL400, which is basically the ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: New-gen Mazda6The new generation of the Mazda6 is the subject of a recall in the United States because of the ... Japan: ministry establishes Takata airbag task forceThe country’s transport ministry decided to build a special team that would deal with the ...
Safety Section