China: FAW-VW to launch new brand Kaili image

The name has been chosen, and Kaili is the name of FAW-Volkswagen Automotive’s JV brand for the Chinese market.

The name originally came up in a recently approved national Ministry of Industry and Information Technology report, which FAW-VW confirmed the other day.
Plans were submitted to the Chinese government, although details of the vehicle weren’t publicly disclosed.

China’s government is encouraging these partnerships in order to allow their own domestic automakers to gain experience in developing new cars.
For example, SAIC-GM-Wuling Automobile Co. has launched sales of its own Baojun-brand compact sedan, which is based on the Buick Excelle’s platform.
Likewise, Honda Motor Co.’s joint venture, Guangqi Honda Automobile Co., has begun selling its Everus-brand compact car. The Everus was developed on the Honda Fit platform.