China: Ford sales in September up 40 percent image

The Detroit based automaker announced that passenger cars in China increased 40 percent in September compared to the previous month, with 28,669 wholesale units sold.

In China, Ford sold 385,957 wholesale units so far this year, a ten percent increase compared to the first three quarters of last year.

Sales of the Mondeo model jumped by 37 percent last month—5,791 units—compared to the same period a year ago.

“China accounts for 60 percent of our Asia Pacific and Africa sales now and will be a leading part of our sales growth in the next decade. Ford’s growth plan is now in high gear. By 2015 we will have 15 new vehicles in China that offer a full line-up of high-quality, safe, fuel-efficient vehicles with smart technologies that Chinese consumers want and value,” said Joe Hinrichs, chairman and CEO, Ford China, and president, Ford Asia Pacific and Africa.

Ford operates a car venture in China in partnership with Chongqing Changan Automobile and Mazda . It also holds a 30 percent stake in major Chinese light commercial vehicle maker Jiangling .

The announcement came shortly after the company unveiled its plans to launch an all-new offshoot brand in China, in order to comply with state regulations and accelerate its growth in the region.

Apparently, the Chinese government rules demand that joint venture companies must develop a new home-brand if they want to build new vehicles in China.

This will allow Ford to build four new car factories in China by 2015, including a site for producing Lincoln vehicles, which are registering a high demand in the country.