The world’s largest auto market – China – is forecasted to cooldown this year even further from the 2014 figure, leading automakers and their local sales network partners to scramble for new strategies.
So far, after finishing off the first month of the year, the results don’t look promising to Japan’s third-largest automaker – Honda Motor. The carmaker and its two Chinese joint ventures delivered 59,065 vehicles in China in January, a drop of 6.6 percent from the same period a year ago. The Japanese automaker has had mixed results over the past three months – with another serious – 12.1 percent – fall in November and a massive positive jump in December, when deliveries climbed 40.1 percent. Honda builds autos in China in partnership with Dongfeng Motor Group Co Ltd and Guangzhou Automobile Group Co Ltd.
On the other hand, its larger rival Nissan Motor and its Chinese joint venture partner managed to deliver a total of 116,400 units in China last month – posting an increase of 22.2 percent from the same period a year ago. The Japanese automaker reported happily that January’s positive result managed to finally end a streak of six straight months of negative sales in China. Recently, the company’s deliveries dropped 11.8 percent in November and slowed to 9.1 percent decline in December. All three major Japanese carmakers face twin pressure in the world’s largest auto market – they have to bear the brunt of a slowdown in the overall economy and continued political tension between the governments in Beijing and Tokyo.