German automaker Daimler predicts it Mercedes-Benz unit would increase its China sales enough to overcome those of main rivals from BMW and Audi.
The news comes courtesy of a report from a German paper, which was told by one member of Daimler’s board members that the automaker’s strategy for the world’s largest auto market should bear fruit this year, allowing the premium carmaker to sell more cars than BMW or Audi.
Frankfurter Allgemeine Zeitung quoted Hubertus Troska, the board member that heads Daimler’s business in China, saying that although in 2012 momentum was lost in China, with the company’s sales falling way behind its main rivals, the situation is now being rectified.
“With the new S-Class model, we will overtake our competitors again. And 2015 will be even better,” Troska said for the Monday edition. “We are learning to understand China better and using that in our product development. We were a bit behind in that area,” he added.
Mercedes-Benz strategy, envisioned and officially unveiled last year its China strategy, aiming to introduce on the market 20 new or refreshed models in the next two years, with a prospective goal of reaching over 300,000 units sold by 2015 – a rise of more than a third over the – then – current level of deliveries.
by Aurel Niculescu
) - Monday, July 7th, 2014 - filed under Industry
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