/ Industry, Mercedes-Benz, News / China: Mercedes predicts sales surging past BMW and Audi in 2014

China: Mercedes predicts sales surging past BMW and Audi in 2014

Linked In Share
China: Mercedes predicts sales surging past BMW and Audi in 2014

German automaker Daimler predicts it Mercedes-Benz unit would increase its China sales enough to overcome those of main rivals from BMW and Audi.

The news comes courtesy of a report from a German paper, which was told by one member of Daimler’s board members that the automaker’s strategy for the world’s largest auto market should bear fruit this year, allowing the premium carmaker to sell more cars than BMW or Audi.

Frankfurter Allgemeine Zeitung quoted Hubertus Troska, the board member that heads Daimler’s business in China, saying that although in 2012 momentum was lost in China, with the company’s sales falling way behind its main rivals, the situation is now being rectified.

“With the new S-Class model, we will overtake our competitors again. And 2015 will be even better,” Troska said for the Monday edition. “We are learning to understand China better and using that in our product development. We were a bit behind in that area,” he added.

Mercedes-Benz strategy, envisioned and officially unveiled last year its China strategy, aiming to introduce on the market 20 new or refreshed models in the next two years, with a prospective goal of reaching over 300,000 units sold by 2015 – a rise of more than a third over the – then – current level of deliveries.

Via Reuters

by Aurel Niculescu (my Google+) - Monday, July 7th, 2014 - filed under Industry, Mercedes-Benz, News. Image credit: .
Linked In Share
Related Articles
2014 china increase predictions sales


Discuss: China: Mercedes predicts sales surging past BMW and Audi in 2014

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

[VIDEO] Euro NCAP: 5 stars for the Mercedes-Benz V-Class and Nissan X-Trail
[VIDEO] Euro NCAP: 5 stars for the Mercedes-Benz V-Class and Nissan X-TrailThe new generation of the Nissan X-Trail, along with the Mercedes-Benz V-Class, have scored a total of 5 stars at the latest Euro ...
[VIDEO] Euro NCAP: Citroen C4 Cactus scores 4 stars
[VIDEO] Euro NCAP: Citroen C4 Cactus scores 4 starsThe Citroen C4 Cactus, the newest edition to the European range of the company, has managed to score just four stars during the ...
Mercedes-Benz MLE facelift spied
Mercedes-Benz MLE facelift spiedAn updated version of the Mercedes-Benz MLE has been caught on camera while it was being tested out on the famous German track, ...
Honda Civic Type R caught on camera
Honda Civic Type R caught on cameraThe upcoming hot hatch made by Honda, the Civic Type R, is currently being tested out in Southern Europe and it is getting ready ...
Who’s going to steal the spotlights at the Paris Motor Show?
Who’s going to steal the spotlights at the Paris Motor Show?Marred by all the financial data and business strategy games we’ve been telling you about, you might be expecting just as ...
Facelifted Porsche Cayman spy shots
Facelifted Porsche Cayman spy shotsThe facelifted version of the Porsche Cayman has been caught on camera at the Nurburgring where it was being tested out. Porsche ...
Seat Leon ST Cupra spied
Seat Leon ST Cupra spiedA new version of the Seat Leon ST, the Cupra, has been recently spotted out while it was being tested in Germany, near the ...
Volkswagen Passat Alltrack planned
Volkswagen Passat Alltrack plannedVolkswagen has announced its plans to introduce an Alltrack version of the new generation Passat, which will go on sale in ...
Aston Martin Lagonda – new images released
Aston Martin Lagonda – new images releasedThe British based automaker Aston Martin has released a new set of images with the impressive Lagonda, in its final production ...
Honda hits back after F1 delay reports
Honda hits back after F1 delay reportsOct.1 (GMM/Inautonews.com) Honda has apparently hit back at rumours its 2015 F1 programme is facing delays. Italy's Autosprint ...
Sauber and de Silvestro split – report
Sauber and de Silvestro split – reportOct.1 (GMM/Inautonews.com) Simona de Silvestro's road to formula one appears to have ended. Until now, the 25-year-old female ...
Seat milestone: 5 million Ibizas produced and 30th anniversary of the model
Seat milestone: 5 million Ibizas produced and 30th anniversary of the modelThe Spanish based automaker Seat is currently planning a double celebration of the popular Ibiza with 5 million models produced ...
McLaren P1 Lime Green spotted in China
McLaren P1 Lime Green spotted in ChinaA Lime Green finished McLaren P1 has been recently spotted while cruising the streets in China and attracting a lot of ...
Ford also turning the heavy-duty pickup trucks to aluminum
Ford also turning the heavy-duty pickup trucks to aluminumThe top-selling F-Series pickup truck has a new generation that will hit dealer lots late this year, with the primary novelty ...
Dacia Sandero Midnight Edition introduced in the UK
Dacia Sandero Midnight Edition introduced in the UKDacia has recently introduced a new special edition of the popular Sandero, the so-called Midnight Edition, in the United ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
Spy-Shots of Cars
005-2016-mazda-mx5-miata-1
Spy-Shots of Cars
Spy-Shots of Cars
Lagonda
lime green mclaren p1 1
dacia sandero midnight 1
2015 Honda CR-V United States 1
Chevrolet Camaro SS tuning gme exclusive 1
fiat 500 camouflage
Citroen-C3-XR-1

More automotive from inautonews
The new generation of the Nissan X-Trail, along with the Mercedes-Benz V-Class, have scored a total of 5 stars at the latest Euro NCAP crash tests. If you are looking into the new Mercedes-Benz V-Class and safety is one major concern, don’t worry, because the model has scored a maximum of 5 ...
read more
Inautonews Editors Section
Test Drive: Honda Civic Tourer 1.8 Executive MT
Test Drive: Honda Civic Tourer 1.8 Executive MT The new generation of the Honda Civic, has added, for the first time ever, an estate version, which is aimed towards families who aren’t exactly ...
Test Drive: Mercedes-Benz SLK 250 AT
Test Drive: Mercedes-Benz SLK 250 AT The new generation of the Mercedes-Benz SLK has been introduced back in 2010 and production began one year later. The roadster has seen the public ...
Test Drive: Mercedes-Benz ML 250 BlueTEC 4MATIC
Test Drive: Mercedes-Benz ML 250 BlueTEC 4MATICThe off-road adventure for Mercedes started in America back in 1997 with the introduction of the original M-Class generation. The model was notable ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety [VIDEO] Euro NCAP: 5 stars for the Mercedes-Benz V-Class and Nissan X-TrailThe new generation of the Nissan X-Trail, along with the Mercedes-Benz V-Class, have scored a total ... [VIDEO] Euro NCAP: Citroen C4 Cactus scores 4 starsThe Citroen C4 Cactus, the newest edition to the European range of the company, has managed to ...
Safety Section