China: OnStart opens second call center in Shanghai to meet demand image

Shanghai OnStar Telematics Co., Ltd., opened its second call center in the city of Xiamen on Thursday, evidence that China is among the fastest-growing telematics markets in the world.

In May, the Shanghai unit marked a milestone when it answered 1 million calls in a single month for the first time.

In china the system offers 14 features from automatic crash notification and roadside assistance to vehicle diagnostics and turn-by-turn navigation. The system was unveiled for the first time in Cadillac models first, then Buicks — one of China’s most popular marques — and finally in Chevrolet models.

Shanghai OnStar Telematics is a joint venture officially established by General Motors, SAIC and Shanghai GM in October 2009.

However the fast pace of China’s development is a big challenge for the system. Roads in China appear seemingly overnight; old buildings, and even not-so-old buildings, are torn down. New structures pop up immediately. OnStar is using a local company to create and maintain the mapping system.

The service currently has more than six million customers worldwide. General Motors is one of China’s biggest brands, having sold 1.09 million cars there last year.

OnStar provides the following 14 services in China: Automatic Crash Response, Emergency Services, Automatic Air Bag Deployment Response, OnStar Vehicle Diagnostics, On-Demand Diagnostics, Good Samaritan, Stolen Vehicle Location, Remote Door Unlock, Remote Horn and Lights, Roadside Assistance, Hands-Free Calling, Point of Interest, Turn-by-Turn Navigation, and Destination Download.