China set to become Lamborghini’s largest market in 2011 image

China has overtaken the United States and looks set to become Lamborghini’s largest market in 2011, the Beijing Morning Post reports.

The Italian sports car maker marked the event during a ceremony in Dalian, Liaoning, where the VW-owned brand opened a new showroom. So far this year, Lamborghini has sold over 300 vehicles in China, 50 percent more than in 2010.

Lamborghini officially entered the Chinese market in 2004, when the manufacturer opened its first dealership in Beijing. At present, the brand operates 12 Chinese outlets in Guangzhou, Beijing, Shanghai (two locations), Chengdu, Hangzhou, Shenzhen, Xiamen and Tianjin, Kunming, Qingdao and Wuhan. Lamborghini has also dealerships in Macau and Hong Kong and expects a total of 20 dealerships to be operational by the end of 2012.

Lamborghini’s global sales fell 14 percent last year, totaling only 1,302 units. But the brand’s growth in China is spectacular. In 2010, 206 units were delivered, representing a 150 percent growth over 2009. Lamborghini has continued this momentum and has delivered over 300 units in the first 11 months of 2011.

“We stated our plans five years ago to balance our worldwide sales across three regions: the USA, EMEA and Asia, and our on-going expansion within China plays an important part in that strategy,” Lamborghini CEO Stephan Winkelmann said in a press release.