/ Industry, News, Tesla / China: Tesla still has naming trouble

China: Tesla still has naming trouble

Linked In Share
China: Tesla still has naming trouble

Back in April, the US electric carmaker finally started deliveries of its Model S sedan, after it had trouble with a Chinese businessman that held the naming rights in the country.

While the company prepared to launch car deliveries and began setting up its sales outlets, service centers and recharging network – although it already took orders from prospective buyers, the automaker did not have command over its own name in China. The much debated issue was ultimately settled before Tesla’s CEO – Elon Musk – flew to the Asian nation to proudly deliver the keys of the first cars to their owners.

Or, that’s what everyone thought. It turns out that the same man -Zhan Baosheng, who registered the Chinese variant of Tesla’s name way before the company entered the market – has now sued Tesla for trademark infringement.

Zhan is looking for cash compensation of 23.9 million yuan ($3.9 million), while also calling for the US company to close its showrooms, service centers and charging facilities – besides ceasing all sales and marketing ventures in the country.

“We’ll be watching how China deals with this very closely,” said Paul Haswell, a Hong Kong-based technology law partner at Pinsent Masons. “So-called trademark trolls watch Western brand development and seek to register brands in China that are relatively well known in the rest of the world before they have any brand recognition in China, then use those trademarks as the brands expand into the East.”

According to Tesla spokesman Simon Sproule, the lawsuit has not been served to the company yet, while there is still in place a ruling from Chinese authorities over the trademark issue, which granted Tesla the rights to establish its business venture into the country.

Via Bloomberg

by Aurel Niculescu (my Google+) - Tuesday, July 8th, 2014 - filed under Industry, News, Tesla. Image credit: .
Linked In Share
Related Articles
china infringement lawsuit name trademark


Discuss: China: Tesla still has naming trouble

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

New York car show to feature luxury war
New York car show to feature luxury warAn uncanny luxury battle is shaping up in time for the 2015 New York International Auto Show that starts this week and the ...
Veteran Toyota employee praises manual labor
Veteran Toyota employee praises manual laborSurrounded by robots that build cars with millimeter precision, in Toyota's oldest plant, the Japanese carmaker's longest-serving ...
Europe: PSA increases production in Slovakia, joint venture with Mitsubishi to cease production in Russia again
Europe: PSA increases production in Slovakia, joint venture with Mitsubishi to cease production in Russia againPSA Peugeot Citroen's Slovak business unit is now mulling an increased yearly production that could soar past the 300,000 units ...
Marko won bet by gambling on Ferrari – report
Marko won bet by gambling on Ferrari – reportMar.30 (GMM/Inautonews.com) Dr Helmut Marko left Sepang 400 euros richer -- by betting on a Ferrari. Germany's Sport Bild ...
Raikkonen has full support of Arrivabene
Raikkonen has full support of ArrivabeneMar.30 (GMM/Inautonews.com) After two races in 2015, Ferrari is happy with its driver lineup. Having struggled alongside ...
Alonso upbeat after happy Ferrari moves on
Alonso upbeat after happy Ferrari moves onMar.30 (GMM/Inautonews.com) Fernando Alonso insists his first race with McLaren-Honda went better than expected. Earlier in ...
Merhi keeps options open amid Manor uncertainty
Merhi keeps options open amid Manor uncertaintyMar.30 (GMM/Inautonews.com) Roberto Merhi is having to keep his options open even after making his grand prix debut on ...
Ferrari says Mercedes still has best car
Ferrari says Mercedes still has best carMar.30 (GMM/Inautonews.com) Although disappointed, Toto Wolff had to chuckle late on Sunday when asked if Malaysia signalled the ...
Vettel to be father again – Ecclestone
Vettel to be father again – EcclestoneMar.29 (GMM/Inautonews.com) All is well in the world of Sebastian Vettel. The German broke Mercedes' run of dominance on ...
Malaysia announces new F1 race deal
Malaysia announces new F1 race dealMar.29 (GMM/Inautonews.com) Malaysia will continue to host a grand prix for at least the next three years. As the chequered ...
No Hamilton contract news for ‘few more days’
No Hamilton contract news for ‘few more days’Mar.29 (GMM/Inautonews.com) The Malaysian grand prix weekend started and ended without Lewis Hamilton's new Mercedes contract ...
Wolff hopes Malaysia stops equalisation ‘nonsense’
Wolff hopes Malaysia stops equalisation ‘nonsense’Mar.29 (GMM/Inautonews.com) Toto Wolff on Sunday said he hopes Ferrari's breakthrough win stops the "nonsense" talk about ...
Dennis denies Alonso relationship breaking down again
Dennis denies Alonso relationship breaking down againMar.29 (GMM/Inautonews.com) Ron Dennis has played down suggestions McLaren's relationship with Fernando Alonso is once again ...
Susie Wolff slams ‘all-female F1′ series idea
Susie Wolff slams ‘all-female F1′ series ideaMar.29 (GMM/Inautonews.com) Susie Wolff has slammed suggestions an all-female version of formula one should be ...
Honda relying more on McLaren now – Boullier
Honda relying more on McLaren now – BoullierMar.29 (GMM/Inautonews.com) McLaren and Honda are working hard to make their new works collaboration gel. Back together in 2015 ...
Read more automotive news


2015 Geneva Motor Show Coverage

bmw x5 xdrive40e shanghai motor show 1
BMW_M135i_3dr
Mercedes-Benz C-Class Estate AMG Line by Brabus tuning 1
2015 Dodge Durango RT 1
2016 Buick Enclave Tuscan Edition 1
2016 kia optima 1
Mitsubishi ASX 2,2 Diesel AT Instyle 4WD 01
BMW 2-Series Active Tourer 218d 01
Alpina B5 Bi-Turbo and B6 Bi-Turbo Edition 50 1
lamborghini-aventador-crash-china-11
2015 toyota rav4 hybrid 1
30-jahre-m5-for-sale-4-1050x788

More automotive from inautonews
An uncanny luxury battle is shaping up in time for the 2015 New York International Auto Show that starts this week and the high-stakes are putting crucial launches of Cadillac, Lincoln, Lexus and other premium brands on display. Analysts and industry experts say the key introductions in the upper ...
read more
Inautonews Editors Section
Test Drive – Mitsubishi ASX 2.2 Diesel AT Instyle 4WD
Test Drive – Mitsubishi ASX 2.2 Diesel AT Instyle 4WD The Mitsubishi ASX can be called just about anything except for “new” and this is the word we are looking for because the company seems to have ...
Test Drive – BMW 2-Series Active Tourer 218d
Test Drive – BMW 2-Series Active Tourer 218dIn an attempt to keep production costs low and to go ahead with its times, the 2-Series Active Tourer is the first vehicle made by BMW with a ...
Test Drive: BMW 225i Active Tourer
Test Drive: BMW 225i Active TourerOne word of advice from the very beginning – if you’re a BMW purist that believes the blue-white logo has nothing in common with front wheel ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Mercedes-Benz cars in two separate campaignsMercedes-Benz has recently issued two separate recall campaigns which are covering a total of ... Recall roundup: Three separate campaigns announced by FordFord has issued three separate recall campaigns which are affecting approximately 220,000 vehicles ...
Safety Section