China will become one of luxury sports-car maker Lamborghini’s top five markets “very soon,” possibly as early as 2011, chief executive Stephan Winkelmann told Reuters in a recent interview.
Lamborghini, a unit of Germany’s Audi brand, owned by Europe’s largest carmaker Volkswagen, could sell over 100 of its cars in China in 2011, compared to around 80 this year, Winkelmann said at the Frankfurt Motor Show.
According to the luxury sports-car maker CEO, China would soon join the U.S., the UK, Germany and Italy in the top five markets of Lamborghini – the carmaker is based in Sant’Agata Bolognese, in central Italy.
“China in 2007 was not a market that was of any weight in terms of volumes. By 2011 it will be a market that will be very important for the Lamborghini brand,” Winkelmann said.
Lamborghini, which makes cars ranging in price from 170,000 euros to 360,000 euros, saw a 37 percent decline in sales in the first half, but maintained profitability.
In early June, the company’s CEO said China would overtake Italy as the second-biggest market behind the United States for Lamborghini within three to five years.