While today the consistent efforts to drive up demand for electric vehicles in the world’s largest automotive market had little success, BMW, the world’s biggest premium automaker contends the country would come to lead the segment’s sales before the decade ends.
BMW Group forecasts the change to happen as the Chinese government moves to tackle increased pollution, adding more charging stations and strongly promoting with subsidies and other measures the sales of clean cars.
The prediction was made by Karsten Engel, BMW’s China boss, on the sideline of an event in Shanghai which marked the company’s start of collaboration with the town’s municipal power company.
“We expect that the Chinese car market for electromobility will become the largest markets for those cars in a few years,” Engel told reporters. “Because you have supply now, there are cars coming on the market. We are coming with ours, others are coming as well.”
The partnership calls for the State Grid to place newly built public charging stations for electric cars at the former World Expo site, just one of the 46 areas the city’s municipality intends to house such recharge spots.
BMW is betting on such advances in the infrastructure as it’s gradually rolling out globally its second “i” sub brand model, the i8 plug-in hybrid sports car, slated to start European sales in June, after the i3 city car was introduced since last November.
Via Automotive News Europe
by Aurel Niculescu
) - Thursday, May 29th, 2014 - filed under BMW
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