Last year, the Volkswagen group managed to snatch by a very small margin GM’s global second place among carmakers – as the Germans managed to outsell the Americans in the world’s largest market.
Now, VW AG is signaling it could best GM’s sales in China for the second year in a row, as the company forecasts deliveries to grow by a minimum of 10%, reaching more than 3.5 million units delivered –according to Chief Executive Officer Martin Winterkorn.
“We will intensify our customer orientation even further so that we can respond even faster and more flexibly to customers’ wishes — particularly here in China,” Winterkorn said.
“It’s a horse race,” GM China President Matt Tsien said in Beijing, in regards to the VW – GM local competition.
The German company also said it aims to further expand its Chinese sales network by around 50% to more than 3,600 dealerships by 2018. While first quarter deliveries were not in favor of the Wolfsburg-based company – with GM selling 919,114 units to VW’s 880,700 cars, the German company aims to further introduce models that would secure an edge. Among them we see a range of low-to zero-emission models – set to meet rising demand from customers and the ever more stringent regulations as the country battles pollution. Among them, this year we count the VW e-Up! and e-Golf, followed later on by Audi’s A3 E-Tron plug-in hybrid.
by Aurel Niculescu
) - Monday, April 21st, 2014 - filed under Industry
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