China: Volvo car sales up 36 percent image

According to the latest sales reports, in China, Swedish carmaker Volvo sold 21,000 vehicles in the first half of the year, a rise of 36 percent.

As the first half of 2011, China has become the world’s third largest market, Volvo, the United States and Sweden were the top two of China’s sales growth benefited from the active area of marketing strategies and constant introduction of new products.

In North America sales increased by 58 percent to 7,363 cars and in Sweden sales were up 44 percent to 5,257, according to the Dow Jones newsires.

It is also learned that Volvo will release more specific strategic planning in the Chinese market. Its initial plan is for Volvo car sales in China to reach 200,000 by 2015 and its market share to rise to 20 percent.
According to JD Power projections, the luxury car segment will total 900,000 units this year and hit more than 1.6 million vehicles in 2015.

The biggest demand will come from the eastern coast of China, Zeng said, as some of the owners will replace their Passat or Camry for a luxury brand car.