China’s record sales, a boon for German brands image

As the Chinese car market has fully rebounded from a dent in 2012, when an unresolved territorial dispute heavily impacted on the sale of Japanese models and for the first time surpassed the 20 million per country mark, German carmakers also took their piece of the pie.

The car market in the world’s second largest economy grew by 13.9 % to almost 22 million units, the CAAM industry association reported in Beijing today. In December 2013 alone, car sales in China rose by 21.5 % compared to the same month a year earlier, after already surging by 16 % in November.

And, although GM who now counts China as its biggest market saw a good sales rise, Volkswagen is expected to surpass the American automaker for the first time.

Other German carmakers also logged vastly improved numbers in China’s resurgent vehicle market. Sales of BMW cars for instance were up 17.9 % in the Asian nation, with 362,500 units sold compared to the 303,000 BMW cars leaving Chinese showrooms in the previous years.

“Our growth turned out distinctly higher than expected,” BMW China chief Karsten Engel told reporters, adding that the annual increase alone exceeded total sales in France for the same period.

The German luxury carmaker said it expected 10% growth for unit sales in China throughout the current year, with the Asian country to remain the company’s most important market.

Via DW